For independent coaches

Never let an athlete slip through the cracks

Deputy Coach is your second-in-command. It remembers every check-in, every training plan you owe, and every birthday — so you can coach, not administrate.

Free 14-day trial · No credit card required
Deputy Coach Today view: overdue athlete check-ins, today's tasks, upcoming events and completed check-ins
The Today view — everything you owe your athletes, in one screen

You're coaching from memory, spreadsheets, and a group chat

It works — until it doesn't. Every coach knows the guilt of realising an athlete hasn't heard from them in three weeks.

No. 1

Silent churn

Athletes rarely tell you they feel forgotten. They just stop renewing. One dropped athlete costs more than a year of Deputy Coach.

No. 2

Mental overhead

Who did I message this week? Did Jake get next week's plan? Holding it all in your head is the part of coaching that feels like a second job.

No. 3

Scattered everywhere

Notes in your phone, plans in Sheets, conversations across three apps. Nothing tells you what actually needs doing today.

One screen that tells you exactly who needs you today

Contact cadence tracking

Set how often each athlete should hear from you. Deputy watches the clock and surfaces anyone who's overdue — before they feel forgotten.

Weekly plan tracking

Know at a glance whose next training week hasn't gone out yet. No more Sunday-night panic about who's still waiting on a plan.

Full athlete profiles

Goals, race dates, injuries, notes from every session, birthdays — everything you know about each athlete, in one place, on any device.

Daily push digest

One notification each day: who's overdue, whose plan is unsent, whose birthday is coming. Five minutes of admin, then back to coaching.

Other platforms charge per client. We don't.

Most coaching software bills you more for every athlete you add. Deputy Coach is one flat price — it gets cheaper per athlete as you grow.

Typical per-client platform
5 athletes~$26/mo
20 athletes~$58/mo
50 athletes~$137/mo
Payment feesup to 5%
Deputy Coach
5 athletes$20/mo
20 athletes$20/mo
50 athletes$20/mo
Hidden feesnone

Simple. Flat. Unlimited athletes.

Monthly
$20/mo
Cancel anytime
  • Unlimited athletes
  • Contact cadence & plan tracking
  • Daily push digest
  • Works on every device
Start free trial
Founding member offer

First 50 customers: lock in $200/year for life, plus a direct line to the founder. When the 50 spots are gone, they're gone.

Free 14-day trial on both plans · No credit card required

Questions coaches ask us

Does this replace my programming software?
No — and that's the point. Keep TrueCoach, TrainHeroic, Sheets, or whatever you write programmes in. Deputy Coach handles the relationship side: check-ins, plan-sent tracking, and everything you know about each athlete. Most coaches use it alongside their programming tool.
Is it really unlimited athletes for $20?
Yes. Whether you coach 5 athletes or 50, the price is the same. We think software that charges you more for growing your business has its incentives backwards.
Does it work on my phone?
Yes — Deputy Coach works in any browser and installs to your home screen like a native app on iPhone and Android, with daily push notifications so nothing slips.
What sports is it for?
Any coach with a roster of individual athletes or clients: running, Hyrox, triathlon, strength, personal training, swimming — if you manage people one-to-one, it fits.
Can I try it before paying?
Every account starts with a free 14-day trial — no credit card required. If it doesn't save you time in the first week, walk away.

Your athletes deserve a coach with a deputy

No per-client fees. No bloat. Just never drop an athlete. Set up your roster in ten minutes — free for 14 days.

Start your free trial